Edna Mode

Edna Mode is a character in "The Incredibles". She is a short woman who is a designer for superheroes before the ban 15 years later. She has black hair, brown eyes, a black dress with a red tie, glasses and boots; she is voiced by Brad Bird. 


Edna is a half-Japanese, half-German, short fashion designer and auteur. She is known for calling everyone "Dahling" ("darling").

Edna has created custom-made original outfits for superheroes since the "glory days", saying that she designs for gods. It is apparent that she feels infinitely superior to all other designers in the world and shows much disregard towards runway boutiques and modern fashion models, claiming that she had gone to Milan to design clothing for the supermodels, and called them "spoiled, stupid little stick-figures with poofy lips who think only about themselves".

Edna is called out of a 15-year period of imposed retirement to repair damage to Bob's supersuit, and ends up producing a series of completely new, matching outfits for the entire Parr family. For safety reasons, she is very insistent on not including capes in the new design, mainly because any superhero who had a cape got killed or trapped. This proves to be a foreshadowing as to the final fate of the villain, Syndrome.

She is very talented and as demanding of others as she is of herself. She is also shown to have a constant desire to create and design new things. She runs away with ideas, such as when Bob Parr asks her for a simple repair in his old suit, which she immediately deems a "hobo suit" and replaces, as well as creates new suits for the rest of his family. Edna seems not to be concerned with the past, saying "it distracts from the now", and is not very emotional. This is evident when Helen is crying over the thought that her husband might be cheating on her, and instead of comforting her, Edna smacks her with a newspaper and tells her to pull herself together. She wasn't seen after this scene.

In the MCF stories, she is seen as a clothes designer for supers, magical beings and mortals as said in her debut appearence "RMCF: A Dog and Rookie Show" and that Trixie is a big fan of her work. She is impressed when Trixie made a sparkling dress and asks her to make six more with the same amount of gems which leads Trixie to head to Crystal Coves. 


  • The creators were originally going to use Lily Tomilin to voice Edna, but instead, Brad Bird did a voice for her and Lily decided to give it to Brad instead.
  • She is one of the PIXAR females who is cross-voiced and voiced by a boy.


  • RMCF: A Dog and Rookie Show(Debut)

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